wyllo

Alyssa Russo, the creative mind behind Wyllo, started making jewelry in 2010 as a way to stay creative while working her day job. After several years of working in the corporate jewelry world, she launched her own brand, selling sterling silver and gold filled jewelry at local outdoor markets and events for almost four years.

In 2020, Alyssa made the leap to open a shop in the South End. In addition to selling her own jewelry collection, she started curating a collection of small batch and women-owned brands. Just three years later, Wyllo carries cards, pottery, tote bags and more from more than 50 women-owned brands. “It's an incredibly rewarding job,” she says, “I get to give back to so many small businesses and watch them grow and flourish. We have become this community that is constantly rooting each other on, and it's surreal that I get to call this work”.

MUST-HAVES: CREAM DAISY BEANIE $28 AND CLOUD SOCKS $12

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